Monday, October 24, 2011

Disney Offers Text Alerts @MNSSHP

Disney has launched a new mobile text program available to guests at the Mickey's Not So Scary Halloween Party in the Magic Kingdom. Guests are informed by signs as they enter the Park, asking them to text TREAT to DPARK  (37275) in order to sign up for the alerts including tips, schedules, and real-time updates.

The sample texts I've seen include pretty basic information, such as times for events like the "Boo-to-You" Parade or trick-or-treat locations (information you could get from the map and guide you're given as you enter the MK). Some, however, contain more useful information, such as the current wait times for popular attractions.

Although the fine print informs guests that they will receive no more than 18 texts per night, each message gives the option to opt out of future alerts by texting STOP or calling 888-635-0110, if the texts become bothersome to guests. (This is especially important to guests who do not have an unlimited texting plan--18 texts per night could get a bit expensive if you're paying for them individually!)

Has anyone been to MNSSHP and tried the new system? What do you think? My guess is that the MNSSHP is merely a test, and this is a program that Disney plans to make available to all Park guests in the future.

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