Monday, March 8, 2010

Alice in Wonderland's Historic Opening Weekend

$210.3 million--that's the figure! The biggest winter opening in history. It seems that 3-D may be mostly responsible for the huge take this weekend, generating about 70% of the total revenue. So, one has to ask, were it not for 3-D, would Alicehave had a record-breaking opening? It stands to reason, since 3-D flicks usually charge a higher admission--and especially those shown in Imax--that perhaps the $210.3 figure is a bit "inflated," at least in terms of how many people actually saw the film.

But, then again, maybe that's just "sour grapes" on my part. You see, my plans of seeing the film in 3-D Imax on opening day were foiled when all the shows sold out. Now, I know what you're going to say: "Why didn't you buy tickets on Fandango?" The short version is that we had free "re-admission" passes that we needed to use and could only use them at the box office. (The long version involves an Imax malfunction at over two hours into Avatar...never did see the end of that one!)

I plan to see Alice in Wonderland sometime next week, when my family is on spring break. You'll have to wait until then for my official review.

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