Wednesday, May 16, 2012

FASTPASS+ Expanding to Quick Service Dining?

FASTPASS+ doesn't appear to be going away, if you read anything into the latest rumors in the blogosphere. It seems that after testing the system with some 4000+ guests last week, Disney is considering how the system might expand to include quick service dining establishments for guests who carry smart phones. Possible applications would include previewing menus, ordering meals, arranging a pick-up time, and even paying for the meal--all via smart phone app.

The definite up-side to this plan is that it allows guests to multi-task--to make lunch or dinner plans while waiting in line. Yes, this will definitely save time for some.  There are, however, some possible negative ramifications. For starters, how about those poor folks who don't have a smart phone (like me--although my husband does)? Will this make what looks like a short line at Cosmic Ray's turn into a 30-minute wait to receive your food? And even if you do have a smart phone, how long would you be able to use a highly-sophisticated app without running down your battery entirely? And finally, I'll just throw this one out there: isn't it all just a bit elitist? The beauty of the current FASTPASS system is that it's very simple to use, and it's available to everyone. There's talk that FASTPASS+ will be offered--at least initially--only to those staying in Deluxe Resorts. Does that apply to this dining aspect as well? Or will the app be offered for a fee?

There are still a lot of questions, and this is obviously still in the planning stage. I am very open to new technology--and I love the idea of smart phones making things easier for guests. My real concern lies in whether this minimize the experience for the average guest while Disney offers a a superior guest experience for those who can afford to pay for it. Walt Disney World should be experienced fully by all guests--not just those who

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