Saturday, September 19, 2009

Are Deep Discounts on the Way Out?

Now that the recession is over (at least according to Federal Reserve Chairman Ben Bernanke), are we going to see those lovely discounts that Disney has been tossing out left and right go away? Disney CFO Tom Staggs was non-committal on this one at a recent Goldman Sachs investor conference: "I think that’s something that will evolve over time. The question really becomes how fast the consumer shows up with their wallets and looks to book aggressively. And there you’re really talking about predicting the timing and pace of the recovery, which I wouldn’t want to venture to far out on a limb on."

Hmmm...so what does that mean? I'd say, book 'em while you can, folks. The days of peak season discounts may well be behind us. But there will always be discounts to be had--you just need to know where to look for them!

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