Wednesday, August 10, 2011

The Numbers Are In--But What Do They Mean?

"The Daily Disney" section of the Orlando Sentinel has an article regarding Disney's earnings this quarter. Trying to decipher the numbers is a bit like reading Portugese to me, but I'm always interested in what experts have to say about the numbers--and what they likely mean for the consumer.

Disney has been making a gradual shift from the deep discounting of the last few years, but I'm happy to read that Robert Iger is keeping the deep discount door open, should our economy weaken. "We'll take a look at holiday bookings as the year progresses. It's way too early to predict, … [but] my gut, based on the trends we've seen this past year, is it's not something that we'll necessarily have to do quickly." After the rollercoaster the stock market has taken this past week, it would seem that just about anything can happen.

To read the full article, click here.

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